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Retailing logistics and sale operation strategy for uncertainty demand due to the effect of consumers' motives in promotion of sport marketing events
Lee, Tzong-ru; Lin, Jiun-hung; Su, Xiang-ting - In: International journal of management & enterprise … 8 (2010) 3, pp. 209-227
Persistent link: https://www.econbiz.de/10003986180
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Linking emotional brand attachment and sales promotion to post-purchase cognitive dissonance : the mediating role of impulse buying behavior
Akbar, Muhammad Imad Ud Din; Ahmad, Bilal; Asif, Mirza … - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 11, pp. 367-379
Persistent link: https://www.econbiz.de/10012671695
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Influence of sales promotion on impulse buying : a dual process approach
Mandolfo, Marco; Bettiga, Debora; Lamberti, Lucio; … - In: Journal of promotion management : innovations in … 28 (2022) 8, pp. 1212-1234
Persistent link: https://www.econbiz.de/10013417003
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Emotional cues and the demand for televised sports : evidence from the UEFA Champions League
Richardson, Travis; Nalbantis, Georgios; Pawlowski, Tim - In: Journal of sports economics 24 (2023) 8, pp. 993-1025
Persistent link: https://www.econbiz.de/10014384475
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Exploring the role of emotions on sport consumers' behavioral and cognitive responses to marketing stimuli
Kwak, Dae Hee; Kim, Yu Kyoum; Hirt, Edward R. - In: European Sport management quarterly : ESMQ 11 (2011) 3, pp. 225-250
Persistent link: https://www.econbiz.de/10009260869
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Effectiveness of Olympic sponsorship by foreign and domestic companies : the influential role of consumer ethnocentrism
Meng-Lewis, Yue; Thwaites, Des; Pillai, Kishore … - In: International journal of sports marketing & sponsorship 15 (2014) 2, pp. 107-123
Persistent link: https://www.econbiz.de/10010258208
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The mediator of disconfirmation on satisfaction and consumer intentions : practical application effect in a sporting event
Dos Santos, Manuel Alonso; Baeza, Steve; Montoro Ríos, … - In: Strategies in sports marketing : technologies and …, (pp. 146-155). 2014
Persistent link: https://www.econbiz.de/10010362971
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Do fans want their team to be competitive in the sport-term (the next game) or the long-term (the full season), and does the answer affect management decisions?
O'Reilly, Norm; Nadeau, John; Kaplan, Alan - In: European Sport management quarterly : ESMQ 11 (2011) 1, pp. 73-86
Persistent link: https://www.econbiz.de/10008937433
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The effects of emotions on football spectators̕ satisfaction and behavioural intentions
Biscaia, Rui; Correia, Abel; Rosado, António; Maroco, João - In: European Sport management quarterly : ESMQ 12 (2012) 3, pp. 227-242
Persistent link: https://www.econbiz.de/10009570634
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Consumer responses to on-site Olympic sponsorship activation : the impact of interactivity, emotions, and perceived image fit on brand attitude formation
Kim, Ari; Kaplanidou, Kyriaki - In: International journal of sport management and marketing … 15 (2014) 5/6, pp. 279-300
Persistent link: https://www.econbiz.de/10011503705