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Can an organization's philanthropic donations encourage consumers to give? : the roles of gratitude and boundary conditions
Kwak, Dae Hee; Kwon, Youngbum - In: Journal of consumer behaviour : an international … 15 (2016) 4, pp. 348-358
Persistent link: https://www.econbiz.de/10011570920
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Exploring the role of emotions on sport consumers' behavioral and cognitive responses to marketing stimuli
Kwak, Dae Hee; Kim, Yu Kyoum; Hirt, Edward R. - In: European Sport management quarterly : ESMQ 11 (2011) 3, pp. 225-250
Persistent link: https://www.econbiz.de/10009260869
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Coping with athlete endorsers' immoral behavior : roles of athlete identification and moral emotions on moral reasoning strategies
Lee, Joon Sung; Kwak, Dae Hee; Braunstein-Minkove, Jessica - In: Journal of sport management : the official journal of … 30 (2016) 2, pp. 176-191
Persistent link: https://www.econbiz.de/10011489240
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Feelings of gratitude : a mechanism for consumer reciprocity
Kim, Yu Kyoum; Smith, Robert D.; Kwak, Dae Hee - In: European Sport management quarterly : ESMQ 18 (2018) 3, pp. 307-329
Persistent link: https://www.econbiz.de/10011890929