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Leveraging the human side of the brand using a sense of place : case studies of craft breweries
Hede, Anne-Marie; Aleti, Torgeir - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 207-224
Persistent link: https://www.econbiz.de/10009733417
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Tweeting with the stars : automated text analysis of the effect of celebrity social media communications on consumer word of mouth
Aleti, Torgeir; Pallant, Jason I.; Tuan, Annamaria; … - In: Journal of interactive marketing : a quarterly … 48 (2019), pp. 17-32
Persistent link: https://www.econbiz.de/10012129482
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Fear, guilt, and shame appeals in social marketing
Brennan, Linda; Binney, Wayne - In: Journal of business research : JBR 63 (2010) 2, pp. 140-146
Persistent link: https://www.econbiz.de/10003954661
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Advertising effects? : an elemental experiment
Pochun, Tej; Brennan, Linda; Parker, Lukas - In: Australasian marketing journal 26 (2018) 4, pp. 338-349
Persistent link: https://www.econbiz.de/10011965436