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Raising the BAR : bias adjustment of recognition tests in advertising

Aribarg, Anocha; Pieters, Rik; Wedel, Michel - In: Journal of marketing research : JMR 47 (2010) 3, pp. 387-400

Persistent link: https://www.econbiz.de/10003983668

Emotion-induced engagement in Internet video advertisements

Teixeira, Thales; Wedel, Michel; Pieters, Rik - In: Journal of marketing research : JMR 49 (2012) 2, pp. 144-159

Persistent link: https://www.econbiz.de/10009524212

The role of emotions in goal-directed behaviour

Bagozzi, Richard P.; Baumgartner, Hans; Pieters, Rik; … - In: The why of consumption : contemporary perspectives on …, (pp. 36-58). 2005

Persistent link: https://www.econbiz.de/10003932973

Goal-directed consumer behavior : motivation, volition, and affect

Baumgartner, Hans; Pieters, Rik - In: Handbook of consumer psychology, (pp. 367-392). 2008

Persistent link: https://www.econbiz.de/10003716210

Climbing out of an economic crisis : a cycle of consumer sentiment and personal stress

Giesen, Roxanne I. van; Pieters, Rik - In: Journal of economic psychology : research in economic … 70 (2019), pp. 109-124

Persistent link: https://www.econbiz.de/10012305563

Video content marketing : the making of clips

Liu, Xuan; Shi, Savannah Wei; Teixeira, Thales; Wedel, … - In: Journal of marketing 82 (2018) 4, pp. 86-101

Persistent link: https://www.econbiz.de/10011880543

The Structure of Self-Reported Emotional Experiences : A Mixed-Effects Poisson Factor Model

Bockenholt, Ulf; Kamakura, Wagner A.; Wedel, Michel - 2014

Multivariate count data are commonly analysed by using Poisson distributions with varying intensity parameters, resulting in a random-effects model. In the analysis of a data set on the frequency of different emotion experiences we find that a Poisson model with a single random effect does not...

Persistent link: https://www.econbiz.de/10014148687