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~subject:"Emotion"
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THE DISTRIBUTION NETWORK DEVEL...
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Emotion
Werbung
12,761
Advertising
12,624
Werbewirkung
4,868
Advertising effects
4,820
Consumer behaviour
3,923
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3,811
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1,817
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935
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745
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Septianto, Felix
10
Kemp, Elyria
5
Morris, Jon D.
5
Bandyopadhyay, Argho
4
Bui, M̃y
4
Geuens, Maggie
4
Gierl, Heribert
4
Nallaperuma, Kaushalya
4
Sar, Sela
4
Wen, Taylor Jing
4
Wu, Linwan
4
Yoon, Hye Jin
4
Yoon, Sukki
4
Hamelin, Nicolas
3
Ju, Ilyoung
3
Mattila, Anna S.
3
Morton, Cynthia R.
3
Phau, Ian
3
Puntoni, Stefano
3
Thaichon, Park
3
Verbeke, Willem J. M. I.
3
Albinsson, Pia A.
2
Anghelcev, George
2
Bae, Mikyeung
2
Baek, Tae Hyun
2
Ball, Jennifer
2
Burman, Bidisha
2
Chapa, Sindy
2
Chiew, Tung Moi
2
Choi, Nak Hwan
2
Das, Gopal
2
De Pelsmacker, Patrick
2
Dodoo, Naa Amponsah
2
Hansen, Flemming
2
Hatzithomas, Leonidas
2
Hooge, Ilona E. de
2
Huhmann, Bruce A.
2
Huo, Jiale
2
Jun, Jong Woo
2
Jung, Jae Min
2
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International journal of advertising : the review of marketing communications
20
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16
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14
Journal of retailing and consumer services
13
International journal of advertising : the quarterly review of marketing communications
9
Journal of current issues and research in advertising : JCIRA
7
Journal of promotion management : innovations in planning and applied research
7
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of advertising research
6
Psychology & marketing
6
Journal of current issues and research in advertising
5
Asia Pacific journal of marketing and logistics
4
European journal of marketing : EJM
4
Journal of nonprofit & public sector marketing
4
Marketing : ZFP ; journal of research and management
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
European journal of marketing
3
Health marketing quarterly
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of advertising
3
Journal of consumer behaviour
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Marketing intelligence & planning
3
Marketing science
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
The journal of consumer marketing
3
The journal of product & brand management
3
ERIM Report Series Reference
2
Global business review
2
International journal of consumer studies
2
International journal of hospitality management
2
International journal of sport management and marketing : IJSMM
2
International review on public and non-profit marketing
2
Journal of consumer marketing
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of hospitality marketing & management
2
Journal of marketing management : MM
2
Journal of marketing theory and practice : JMTP
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ECONIS (ZBW)
308
Other ZBW resources
3
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1
Review of neuroscience in marketing: areas, emotions and tools
Gala, Prachi
;
Gligor, David
- In:
International journal of business innovation and …
27
(
2022
)
1
,
pp. 76-100
Persistent link: https://www.econbiz.de/10012887908
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2
Effects of nostalgic messages on ad persuasiveness : a meta-analysis
Cheng, Ying
;
Yan, Xiaodi
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 263-287
Persistent link: https://www.econbiz.de/10014234023
Saved in:
3
Neuromarketing strategies and their relationship with brand
advertising
in the industrial safety sector
Culqui-Salazar, Raul Enrique
;
Alvarez-Altamirano, Katerina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
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4
A multimodal emotion perspective on social media influencer marketing : the effectiveness of influencer emotions, network size, and branding on consumer brand engagement using facial expression and linguistic analysis
Holiday, Steven
;
Hayes, Jameson L.
;
Park, Haseon
;
Lyu, …
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 414-439
Persistent link: https://www.econbiz.de/10014425236
Saved in:
5
Neural signals of video advertisement liking : insights into psychological processes and their temporal dynamics
Chan, Hang-Yee
;
Boksem, Maarten A. S.
;
Venkatraman, Vinod
; …
- In:
Journal of marketing research
61
(
2024
)
5
,
pp. 891-913
Persistent link: https://www.econbiz.de/10015168477
Saved in:
6
Investigating the relationship between the content of online word of mouth,
advertising
, and brand performance
Gopinath, Shyam
;
Thomas, Jacquelyn S.
;
Krishnamurthi, …
- In:
Marketing science
33
(
2014
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10010358784
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7
When does the feling of nostalgia improve product evaluations?
Gierl, Heribert
;
Stock, Carolin
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 139-148
Persistent link: https://www.econbiz.de/10010408096
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8
Consumers' response to commercials : when the energy level in the commercial conflicts with the media context
Puccinelli, Nancy M.
;
Wilcox, Keith
;
Grewal, Dhruv
- In:
Journal of marketing
79
(
2015
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10010507913
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9
Is sexy better than funny? : disentangling the persuasive effects of pleasure and arousal across sex and humour appeals
Das, Enny
;
Galekh, Maryna
;
Vonkeman, Charlotte
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 406-420
Persistent link: https://www.econbiz.de/10011546490
Saved in:
10
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
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