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The Effects of Nonconsciously Priming Emotion Concepts on Behavior

Zemack-Rugar, Yael; Bettman, James R.; Fitzsimons, Gavan J. - 2015

Current empirical evidence regarding nonconsciously priming emotion concepts is limited to positivelyversus negatively valenced affect. This article demonstrates that specific, equally valenced emotion concepts can be nonconsciously activated, remain inaccessible to conscious awareness, and...

Persistent link: https://www.econbiz.de/10014134651

Product contagion: changing consumer evaluations through physical contact with "disgusting" products

Morales, Andrea C.; Fitzsimons, Gavan J. - In: Journal of marketing research : JMR 44 (2007) 2, pp. 272-283

Persistent link: https://www.econbiz.de/10003486926

Just do it! : why committed consumers react negatively to assertive ads

Zemack-Rugar, Yael; Moore, Sarah G.; Fitzsimons, Gavan J. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 3, pp. 287-301

Persistent link: https://www.econbiz.de/10011739795

Oppositional brand choice : using brands to respond to relationship frustration

Brick, Danielle J.; Fitzsimons, Gavan J. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 2, pp. 257-263

Persistent link: https://www.econbiz.de/10011707492