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Preference for partner or servant brand roles depends on consumers' power distance belief
Van Esch, Patrick; Cui, Yuanyuan; Sledge, April; Das, Gopal - In: Journal of business research : JBR 162 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014302557
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Disruptive AI : the response depends on the buyer's political ideology
Van Esch, Patrick - In: The journal of business & industrial marketing 39 (2024) 4, pp. 673-691
Persistent link: https://www.econbiz.de/10015080004
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Autonomy and control : how political ideology shapes the use of artificial intelligence
Cui, Yuanyuan; Van Esch, Patrick - In: Psychology & marketing 39 (2022) 6, pp. 1218-1229
Persistent link: https://www.econbiz.de/10013280079