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When connection turns to anger : how consumer-brand relationship and crisis type moderate language on social media

Mosley, Buffy; Schweidel, David A.; Zhang, Kunpeng - In: Journal of consumer research : JCR ; an … 50 (2024) 5, pp. 907-922

Persistent link: https://www.econbiz.de/10014526239

Pictures that are worth a thousand donations : how emotions in project images drive the success of online charity fundraising campaigns? : an image design perspective

Hou, Jian-Ren; Zhang, Jie Jennifer; Zhang, Kunpeng - In: MIS quarterly 47 (2023) 2, pp. 535-584

Persistent link: https://www.econbiz.de/10014422465

Pictures that are Worth a Thousand Donations : How Emotions in Project Images Drive the Success of Crowdfunding Campaigns? An Image Design Perspective

Hou, Jian-Ren; Zhang, Jie (Jennifer); Zhang, Kunpeng - 2021

This paper focuses on the design of project images on a crowdfunding website, which portray the themes and contents of the projects. Employing the Stimulus-Organism-Response (S-O-R) model, we investigate the relationships between image attributes (S) and image emotions (O), and between image...

Persistent link: https://www.econbiz.de/10013236273

What holds attention? : linguistic drivers of engagement

Berger, Jonah; Moe, Wendy W.; Schweidel, David A. - In: Journal of marketing 87 (2023) 5, pp. 793-809

Persistent link: https://www.econbiz.de/10014325449