Why do events that occurred around the same time feel more or less distant? Prior research suggests that characteristics of the event itself can affect the estimated date of its occurrence. Our work differs in that we focus on how characteristics of the time interval following the event affect...

Purchasing products that consumers have not used before (e.g., baby stroller for first time parents or a new product like an iPad) can be a challenge for consumers. In this article, the authors examine how mentally simulating two specific aspects of a product - the product usage process vs. the...