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How does consumers' perception of sports stars' personal brand promote consumers' brand love? : a mediation model of global brand equity
Zhou, Fei; Mou, Jian; Su, Qiulai; Wu, Yenchun Jim - In: Journal of retailing and consumer services 54 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012238326
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Understanding the dark side of gamified interactions on short-form video platforms : trough a lens of expectations violations theory
Zhou, Fei; Lin, Youhai; Mou, Jian; Cohen, Jason F.; … - In: Technological forecasting & social change : an … 186PB (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014250850