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Tweeting with the stars : automated text analysis of the effect of celebrity social media communications on consumer word of mouth

Aleti, Torgeir; Pallant, Jason I.; Tuan, Annamaria; … - In: Journal of interactive marketing : a quarterly … 48 (2019), pp. 17-32

Persistent link: https://www.econbiz.de/10012129482

Using EEG to Examine the Role of Attention, Working Memory, Emotion, and Imagination in Narrative Transportation

Gordon, Ross - 2018

Purpose: This paper presents a study using encephalography (EEG) to investigate consumer responses to narrative videos in energy efficiency social marketing. The purpose is to assess the role of attention, working memory, emotion, and imagination in narrative transportation, and how these stages...

Persistent link: https://www.econbiz.de/10012934979

More than words : the influence of affective content and linguistic style matches in online reviews on conversion rates

Ludwig, Stephan; Ruyter, Ko de; Friedman, Mike; … - In: Journal of marketing 77 (2013) 1, pp. 87-103

Persistent link: https://www.econbiz.de/10009725642

A walk in customers' shoes : how attentional bias modification affects ownership of integrity-violating social media posts

Laer, Tony van; Ruyter, Ko de; Cox, David - In: Journal of interactive marketing : a quarterly … 27 (2013) 1, pp. 14-27

Persistent link: https://www.econbiz.de/10009718240

The emotional review-reward effect : how do reviews increase impulsivity?

Motyka, Scott; Grewal, Dhruv; Aguirre, Elizabeth; Mahr, … - In: Journal of the Academy of Marketing Science 46 (2018) 6, pp. 1032-1051

Persistent link: https://www.econbiz.de/10011951622

Unveiling what is written in the stars : analyzing explicit, implicit, and discourse patterns of sentiment in social media

Ordenes, Francisco Villarroel; Ludwig, Stephan; Ruyter, … - In: Journal of consumer research : JCR ; an … 43 (2017) 6, pp. 875-894

Persistent link: https://www.econbiz.de/10011770780