We examined the effects of both emotional arousal (excitement, anger, neutral) and age (older adults, younger adults) on ratings of advertisement credulity and purchase intention. Inducing both high-arousal positive and high-arousal negative emotions in older adults increased their...

The past several decades have witnessed unidimensional decline models of aging give way to life-span developmental models that consider how specific processes and strategies facilitate adaptive aging. In part, this shift was provoked by the stark contrast between findings that clearly...