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A neurophysiological assessment of consumers' emotional responses to service recovery behaviors : the impact of ethnic group and gender similarity
Boshoff, Christo - In: Journal of service research : JSR 15 (2012) 4, pp. 401-413
Persistent link: https://www.econbiz.de/10009673026
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An assessment of consumers' subconscious responses to frontline employees' attractiveness in a service failure and recovery situation
Boshoff, Christo - In: South African journal of economic and management sciences 20 (2017) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10011778220
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Toward a better understanding of advertising stimuli processing : exploring the link between consumers' eye fixation and their subconscious responses
Matukin, Michal; Ohme, Rafal; Boshoff, Christo - In: Journal of advertising research 56 (2016) 2, pp. 205-216
Persistent link: https://www.econbiz.de/10011518162