Narrow search
Showing 1 - 3 of 3
Cover Image
The interplay of mood and regulatory focus in influencing altruistic behavior
Baek, Tae Hyun; Reid, Leonard N. - In: Psychology & marketing 30 (2013) 8, pp. 635-646
Persistent link: https://www.econbiz.de/10009786052
Cover Image
Guilt and shame : environmental message framing effects
Baek, Tae Hyun; Yoon, Sukki - In: Journal of advertising : official publication of the … 46 (2017) 3, pp. 440-453
Persistent link: https://www.econbiz.de/10011744304
Cover Image
Pride and gratitude : egoistic versus altruistic appeals in social media advertising
Baek, Tae Hyun; Yoon, Sukki - In: Journal of business research : JBR 142 (2022), pp. 499-511
Persistent link: https://www.econbiz.de/10013168410