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Emotion
Consumer behaviour
113
Konsumentenverhalten
110
Relationship marketing
44
Beziehungsmarketing
43
Australia
35
Großbritannien
34
Brand management
32
United Kingdom
32
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Customer satisfaction
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19
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Retail trade
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Wein
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Wirtschaftswachstum
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Thaichon, Park
9
Septianto, Felix
5
Bandyopadhyay, Argho
4
Hall, John
4
Nallaperuma, Kaushalya
4
Quach, Sara
3
Hamelin, Nicolas
2
Lang, Bodo
2
Abraham, Christopher
1
Casidy, Riza
1
Chiew, Tung Moi
1
Driver, Nicholas
1
El Moujahid, Othmane
1
Hafezniya, Hanieh
1
Hede, Anne-Marie
1
Jabarzadeh, Younis
1
Jaiswal, Deepak
1
Jo, Jun
1
Kautish, Pradeep
1
Khoo, Catheryn
1
Lavuri, Rambabu
1
Lipscombe, Joe
1
Lowies, Braam
1
Mohan, Mayoor
1
Ngo, Liem Viet
1
Nyadzayo, Munyaradzi
1
O'Mahony, Barry
1
Pham, Hien
1
Pillai, Jayarethanam
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Radu, Alexandru
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Soni, Pavleen
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Steel, Marion
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Steriopoulos, Effie
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Surachartkumtonkun, Jiraporn
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Thanh Toan Nguyen
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Vahdat, Arash
1
Vieceli, Julian
1
Weaven, Scott
1
Wong, Ho Yin
1
Xuan Truong Du Chau
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Journal of retailing and consumer services
3
Asia Pacific journal of marketing and logistics
2
Field guide to case study research in tourism, hospitality and leisure
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of hospitality management
1
International journal of retail and distribution management
1
Journal of consumer behaviour
1
Journal of real estate literature : a publication of the American Real Estate Society
1
Journal of vacation marketing
1
Services marketing quarterly
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ECONIS (ZBW)
17
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1
Heritage tourism brand experiences : the influence of emotions and emotional engagement
Steriopoulos, Effie
;
Khoo, Catheryn
;
Wong, Ho Yin
; …
- In:
Journal of vacation marketing
30
(
2024
)
3
,
pp. 489-504
Persistent link: https://www.econbiz.de/10014631994
Saved in:
2
Leveraging consumer behavior research to forge new insights into B2B buyer behavior : contextualizing extant research and developing a research agenda
Mohan, Mayoor
;
Casidy, Riza
;
Thaichon, Park
;
Nyadzayo, …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013494009
Saved in:
3
Extrinsic and intrinsic motives : panic buying and impulsive buying during a pandemic
Lavuri, Rambabu
;
Jaiswal, Deepak
;
Thaichon, Park
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 190-204
Persistent link: https://www.econbiz.de/10013552695
Saved in:
4
Relationship outcomes following a service failure : the role of agent likability
Radu, Alexandru
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 364-379
Persistent link: https://www.econbiz.de/10013553058
Saved in:
5
Simplifying sentiment analysis on social media : a step-by-step approach
Xuan Truong Du Chau
;
Thanh Toan Nguyen
;
Jo, Jun
;
Quach, Sara
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
4
,
pp. 367-380
Persistent link: https://www.econbiz.de/10015138116
Saved in:
6
Emotion and advertising effectiveness : a novel facial expression analysis approach
Hamelin, Nicolas
;
El Moujahid, Othmane
;
Thaichon, Park
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 103-111
Persistent link: https://www.econbiz.de/10011697915
Saved in:
7
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
8
Storytelling, the scale of persuasion and retention : a neuromarketing approach
Hamelin, Nicolas
;
Thaichon, Park
;
Abraham, Christopher
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012268985
Saved in:
9
Emotional brand attachment and attitude toward brand extension
Vahdat, Arash
;
Hafezniya, Hanieh
;
Jabarzadeh, Younis
; …
- In:
Services marketing quarterly
41
(
2020
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10012256943
Saved in:
10
Environmental values and sustainability : mediating role of nature connectedness, and love for nature toward vegan food consumption
Kautish, Pradeep
;
Thaichon, Park
;
Soni, Pavleen
- In:
Journal of consumer behaviour
23
(
2024
)
3
,
pp. 1130-1145
Persistent link: https://www.econbiz.de/10014575567
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