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~subject:"Emotion"
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Emotion
Taiwan
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Consumer behaviour
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Global financial crisis
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Appraisal theory of emotion
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Experiential marketing
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Hedonic emotions
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Markenimage
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Multivariate Analyse
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Participation in decision making
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Ding, Cherng G.
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Hung, Wen-Chi
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Wang, Hung-Jui
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European journal of marketing : EJM
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The North American journal of economics and finance : a journal of financial economics studies
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ECONIS (ZBW)
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On the relationships among brand experience, hedonic emotions, and brand equity
Ding, Cherng G.
;
Tseng, Timmy H.
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 994-1015
Persistent link: https://www.econbiz.de/10011338826
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Assessing the reversal of investor sentiment
Ding, Cherng G.
;
Wang, Hung-Jui
;
Lee, Meng-Chen
;
Hung, …
- In:
The North American journal of economics and finance : a …
58
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013188419
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