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Application of the stimulus-organism-response model to the retail environment : the role of hedonic motivation in impulse buying behavior
Chang, Hyo Jung; Eckman, Molly; Yan, Ruoh-nan - In: The international review of retail, distribution and … 21 (2011) 3, pp. 233-249
Persistent link: https://www.econbiz.de/10009260851
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Moderating effects of situational characteristics on impulse buying
Chang, Hyo Jung; Yan, Ruoh-nan; Eckman, Molly - In: International journal of retail & distribution management 42 (2014) 4, pp. 298-314
Persistent link: https://www.econbiz.de/10010380578