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Brands on the brain : do consumers use declarative information or experienced emotions to evaluate brands?
Esch, Franz-Rudolf; Möll, Thorsten; Schmitt, Bernd; … - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 75-85
Persistent link: https://www.econbiz.de/10009548899
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Markenliebe : vom Wesen der intensivsten aller Markenbeziehungen
Langner, Tobias; Kühn, Jochen - In: Innovation und Internationalisierung : Festschrift für …, (pp. 589-612). 2010
Persistent link: https://www.econbiz.de/10010216745
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Is it really love? : a comparative investigation of the emotional nature of brand and interpersonal love
Langner, Tobias; Schmidt, Jennifer; Fischer, Alexander - In: Psychology & marketing 32 (2015) 6, pp. 624-634
Persistent link: https://www.econbiz.de/10011288576
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Falling in love with brands : a dynamic analysis of the trajectories of brand love
Langner, Tobias; Grahl, Daniel; Fischer, Alexander; … - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 15-26
Persistent link: https://www.econbiz.de/10011444002
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The origins of brand love : a typology of starting points
Bruns, Daniel; Langner, Tobias; Fischer, Alexander - In: Marketing : ZFP ; journal of research and management 39 (2017) 2, pp. 38-48
Persistent link: https://www.econbiz.de/10011780881
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Eine wertebasierte Typologie der Markenliebe
Kühn, Jochen - 2018
Persistent link: https://www.econbiz.de/10011855473
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Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée; Langner, Tobias; Temme, Dirk - In: The journal of brand management : an international journal 28 (2021) 6, pp. 609-642
Persistent link: https://www.econbiz.de/10012792876