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Fundamentals of marketing research ; Vol. 6
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Conjoint analysis reliability : empirical findings
Reibstein, David
;
Bateson, John E. G.
;
Boulding, William
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2007
Persistent link: https://www.econbiz.de/10003541600
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Revisiting the workshop on quantitative marketing and structural econometrics
Gordon, Brett R.
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Thomadsen, Raphael
;
Bradlow, Eric T.
; …
- In:
Marketing science
30
(
2011
)
6
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pp. 945-949
Persistent link: https://www.econbiz.de/10009427842
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Consumption effects of bundling : consumer perceptions, firm actions, and public policy implications
Sharpe, Kathryn M.
;
Staelin, Richard
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
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2
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pp. 170-188
Persistent link: https://www.econbiz.de/10008759864
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