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Empirical method
Consumer behaviour
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Taiwan
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Firm performance
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Internet marketing
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Brand image
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Performance measurement
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Performance-Messung
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perceived quality
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purchase intention
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Liu, Shin-yi
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Wu, Shwu-Ing
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Wu, Shwu-ing
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International journal of quality & reliability management
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Journal of international selling and sales management
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ECONIS (ZBW)
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The relationship structure comparison of Internet advertising effects on different product involvement clusters
Wu, Shwu-Ing
- In:
Journal of international selling and sales management
13
(
2007
)
1
,
pp. 31-55
Persistent link: https://www.econbiz.de/10003426556
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The performance measurement perspectives and causal relationship for ISO-certified companies : a case of opto-electronic industry
Wu, Shwu-ing
;
Liu, Shin-yi
- In:
International journal of quality & reliability management
27
(
2010
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10009374801
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