Maruyama, Masayoshi; Yamashita, Yu - In: Journal of the Japanese and International Economies 34 (2014) C, pp. 154-161
This paper analyzes royalty rates in franchise contracts, focusing on the two leading hypotheses. We consider whether royalty payments are simply the means for franchisors to acquire revenue from franchisees (revenue hypothesis), or are to preserve incentives for the franchisors to exert...
