Mohr, Alexander; Batsakis, Georgios - In: International Marketing Review 31 (2014) 6, pp. 601-620
Purpose – The purpose of this paper is to study draws on the resource- and knowledge based views (RBV/KBV) of the firm to explain the internationalisation speed of retail firms. Design/methodology/approach – The authors use a panel data set of 144 international retailers over a ten-year...