This paper presents the findings of research intended to investigate the nature of expressed preferences for reducing air pollution impacts. Specifically a contingent valuation (CV) experiment is designed to elicit individuals' values for reducing these impacts and examine how these may change...

The application of the contingent valuation method to environmental resources has been criticised on the grounds that individuals' responses are thought to be motivated by considerations not strictly relevant to economic valuation, thus leading to observed anomalies such as scope insensitivity....