Management ideas, and their associated applications, have become a prevalent feature of our working lives. While their focus is familiar, such as efficiency, motivation, and improvement, they range from specific notions such as activity-based costing, to broad movements like corporate social...

1. Management ideas as commodities -- 2. Studying management idea production -- 3. Sensing the market -- 4. Structural tensions -- 5. Gaining currency -- 6. Practicing and preaching -- 7. Stretching cycles -- 8. Conclusion.