Minkiewicz, Joanna; Evans, Jody; Bridson, Kerrie; … - In: Journal of Services Marketing 25 (2011) 3, pp. 190-201
Purpose – This paper seeks to empirically examine the relationship between corporate image and customer satisfaction in the leisure services sector. It also aims to examine the mediating impact of employees and servicescape on this relationship. Design/methodology/approach – Data were...
