The timing of payment can enhance salience, making customers more price-responsive when paying before consumption rather than after. This study examines Indonesia’s nationwide switch to prepaid electricity metering, impacting over 40 million households. We find that prepaid metering users are...

The timing of payment can enhance salience, making customers more price-responsive when paying before consumption rather than after. This study examines Indonesia's nationwide switch to prepaid electricity metering, impacting over 40 million households. We find that prepaid metering users are...