Many people believe we must quickly wean ourselves from fossil fuels to save the planet from environmental catastrophe, wars and economic collapse. However, we have the technological capability to use fossil fuels without emitting climate-threatening greenhouse gases or other pollutants. The...

Realizing a low-carbon energy future requires pervasive changes in consumer behavior. Here, we examine the role of social influence in transitioning toward new low-carbon products and practices. We review and critique five research perspectives of how social interactions affect the spread of new...