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Enhancement effect
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The role of complentarity and partner price level in new product introduction strategy using bundle offers : a study on the quality perception of bundle components
Khandeparkar, Kapil
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 992-1000
Persistent link: https://www.econbiz.de/10010437696
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The effect of alcohol consumption and contextual cues on the evaluation of new brands of alcoholic beverages at the POS
Khandeparkar, Kapil
;
Motiani, Manoj
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012269036
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