The network construct is in common usage in entrepreneurship research. However while the increasing use of the construct has furthered our understanding of the phenomenon of entrepreneurship, its popularity has sometimes led to misapplication and inconsistent research findings. Traces the...

Purpose – This paper aims to be a reflection on the marketing/entrepreneurship interface paradigm after ten years. Design/methodology/approach – The paper reviews original comments made in the inaugural issue Journal of Research in Marketing and Entrepreneurship and uses relevant parts of...

Purpose – The first issue of Journal of Research in Marketing and Entrepreneurship discusses methodologies for research at the marketing/entrepreneurship interface (MEI) in the years between 1986 and 1998, based on the published symposia proceedings (the “ Blue Book s” edited annually by...