Reports on the role and importance of development directors in implementing the expansion strategy of an international hotel group. Discusses the methodology utilised and reflects on a set of findings, which are part of an ongoing wider research project. Discusses two themes emerging from the...

Purpose – To discuss the entrepreneurial role and importance of organisational members in implementing franchising decisions internationally. Design/methodology/approach – A single embedded case study of an international hotel firm was the focus of the enquiry. Interviews, observations and...