Showing 1 - 7 of 7
This monograph is the consequence of a variety of experiences. It reflects an interest in SMEs and entrepreneurship stretching back almost 17 years from the author’s days in the fresh food industry. It reflects knowledge from a series of studies and projects in which the author has been...
Persistent link: https://www.econbiz.de/10014769959
This paper forms Part 2 of a monograph detailing a study that sought to examine the key determinants of SME marketing. It reports the key findings with respect to marketing competency in SMEs, explores the strong sales orientation of such firms, examines the nature and use of SME personal...
Persistent link: https://www.econbiz.de/10014769960
Considers an area of growing importance in marketing research. Small to medium‐sized enterprises (SMEs) are continuing to play an increasing role in the development of western economies. Puts forward the argument that existing approaches to conducting marketing research in SMEs are rooted in...
Persistent link: https://www.econbiz.de/10014946905
This paper considers the roles of business intelligence (BI) and e‐business systems in enhancing the quality of decision making in knowledge‐based and high‐tech start‐ups. A qualitative study, using in‐depth discussions with 11 companies based in Northern Ireland, was conducted. The...
Persistent link: https://www.econbiz.de/10014987073
Purpose – To explore, describe and explain what processes are at work in facilitating or inhibiting entrepreneurship amongst academics. Design/methodology/approach – A corporate entrepreneurship perspective is used to construct a framework for understanding academic entrepreneurship at...
Persistent link: https://www.econbiz.de/10014769669
Purpose – Despite recognition of the value of networking, there has been little research into the networks of female entrepreneurial practitioners, particularly in the science, engineering and technology (SET) sectors, viewed traditionally as male‐dominated. This paper aims to provide...
Persistent link: https://www.econbiz.de/10014769833
Purpose – The aim of the paper was to investigate entrepreneurship in a university setting and in particular amongst university managers, established academic entrepreneurs and nascent academic entrepreneurs. The purpose was to better understand the enablers and barriers to entrepreneurship...
Persistent link: https://www.econbiz.de/10014902987