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Are entrepreneurs and managers different? : values and ethical perceptions of entrepreneurs and managers
Jung, Kwon - 2009
Persistent link: https://www.econbiz.de/10003924534
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Understanding product and market interactions in subsistence marketplaces : a study in South India
Viswanathan, Madhu - In: Product and market development for subsistence marketplaces, (pp. 21-57). 2007
Persistent link: https://www.econbiz.de/10003521937
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Curricular innovations on sustainability and subsistence marketplaces : philosophical, substantive, and methodological orientations
Viswanathan, Madhu - In: Journal of management education : a publication of the … 36 (2012) 3, pp. 389-427
Persistent link: https://www.econbiz.de/10009553740
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The development and validation of a scale to measure consumers' preference for numerical information
Viswanathan, Madhu; Childers, Terry L. - 1996
Persistent link: https://www.econbiz.de/10000957512
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The measurement of intergenerational communications and influence on consumption : scale development, validation, and cross-cultural comparison
Viswanathan, Madhu; Childers, Terry L.; Moore-Shay, … - 1996
Persistent link: https://www.econbiz.de/10000959833
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Using magnitude estimation scaling in marketing research : an application to understand how consumers quantify product attributes
Viswanathan, Madhu; Childers, Terry L.; Nagaraj, Sanjay - 1994
Persistent link: https://www.econbiz.de/10000959861
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Product and market development for subsistence marketplaces
Rosa, Jose Antonio (ed.); Viswanathan, Madhu (contributor) - 2007 - 1. ed.
Persistent link: https://www.econbiz.de/10003449636
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A microlevel approach to understanding BoP marketplaces
Viswanathan, Madhu - In: Next generation business strategies for the base of the …, (pp. 129-164). 2011
Persistent link: https://www.econbiz.de/10008840684
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Product and market development for subsistence marketplaces : consumption and entrepreneurship beyond literacy and resource barriers
Viswanathan, Madhu; Rosa, Jose Antonio - In: Product and market development for subsistence marketplaces, (pp. 1-17). 2007
Persistent link: https://www.econbiz.de/10003521933
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Understanding subsistence marketplaces : toward sustainable consumption and commerce for a better world
Viswanathan, Madhu; Rosa, Jose Antonio - In: Journal of business research : JBR 63 (2010) 6, pp. 535-537
Persistent link: https://www.econbiz.de/10003982071