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Are entrepreneurs and managers different? : values and ethical perceptions of entrepreneurs and managers
Jung, Kwon - 2009
Persistent link: https://www.econbiz.de/10003924534
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Consumption constraints and entrepreneurial intentions in subsistence marketplaces
Venugopal, Srinivas; Viswanathan, Madhu; Jung, Kiju - In: Journal of public policy & marketing : JPP & M ; an … 34 (2015) 2, pp. 235-251
Persistent link: https://www.econbiz.de/10011414192
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Understanding consumption and entrepreneurship in subsistence marketplaces
Viswanathan, Madhu; Sridharan, Srinivas; Ritchie, Robin - In: Journal of business research : JBR 63 (2010) 6, pp. 570-581
Persistent link: https://www.econbiz.de/10003982089
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A microlevel approach to understanding BoP marketplaces
Viswanathan, Madhu - In: Next generation business strategies for the base of the …, (pp. 129-164). 2011
Persistent link: https://www.econbiz.de/10008840684
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Subsistence entrepreneurship, value creation, and community exchange systems : a social capital explanation
Viswanathan, Madhu; Echambadi, Raj; Venugopal, Srinivas; … - In: Journal of macromarketing : examining the interactions … 34 (2014) 2, pp. 213-226
Persistent link: https://www.econbiz.de/10010380636
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Transformative subsistence entrepreneurship : a study in india
Sridharan, Srinivas; Maltz, Elliot; Viswanathan, Madhu; … - In: Journal of macromarketing : examining the interactions … 34 (2014) 4, pp. 486-504
Persistent link: https://www.econbiz.de/10010467241
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Negotiated agency in the face of consumption constraints : a study of women entrepreneurs in subsistence contexts
Venugopal, Srinivas; Viswanathan, Madhu - In: Journal of public policy & marketing 40 (2021) 3, pp. 336-353
Persistent link: https://www.econbiz.de/10012590308