Chapter 1: Introduction -- Chapter 2: Simple rules for recognizing opportunities -- Chapter 3: Simple rules for market selection and entry -- Chapter 4. Simple rules for entrepreneurial decision-making -- Chapter 5: Simple rules for developing plans and strategies -- Chapter 6: Simple Rules for...

This open access book investigates the inter-relationship between the mind and a potential opportunity to explore the psychology of entrepreneurship. Building on recent research, this book offers a broad scope investigation of the different aspects of what goes on in the mind of the (potential)...

Within an entrepreneurial context, what a person thinks and feels and how they behave are hugely consequential. Entrepreneurs often work in scenarios of considerable time pressure, task complexity, uncertainty and high performance variance. This fascinating volume explores the unique...