Similar Search Results - EconBiz

Product and Market Development for Subsistence Marketplaces: Consumption and Entrepreneurship beyond Literacy and Resource Barriers

Viswanathan, Madhubalan; Rosa, José Antonio - In: Product and market development for subsistence marketplaces, (pp. 1-17). 2007

In August 2006, 85 academicians and practitioners from industry and the nonprofit sector came together on the campus of the University of Illinois at Chicago for a conference unlike others in recent management research history. This conference focused on the subsistence marketplace and its...

Persistent link: https://www.econbiz.de/10015384021

Enabling consumer and entrepreneurial literacy in subsistence marketplaces

Viswanathan, Madhu; Gajendiran, S.; Venkatesan, R. - 2008

Persistent link: https://www.econbiz.de/10004929332

Subsistence entrepreneurship, value creation, and community exchange systems : a social capital explanation

Viswanathan, Madhu; Echambadi, Raj; Venugopal, Srinivas; … - In: Journal of macromarketing : examining the interactions … 34 (2014) 2, pp. 213-226

Persistent link: https://www.econbiz.de/10010380636

Transformative subsistence entrepreneurship : a study in india

Sridharan, Srinivas; Maltz, Elliot; Viswanathan, Madhu; … - In: Journal of macromarketing : examining the interactions … 34 (2014) 4, pp. 486-504

Persistent link: https://www.econbiz.de/10010467241

Enabling consumer and entrepreneurial literacy in subsistence marketplaces

Viswanathan, Madhu; Gajendiran, S.; Venkatesan, Ravi - 2008 - 1. Ed.

Persistent link: https://www.econbiz.de/10003400553

Product and market development for subsistence marketplaces

Rosa, Jose Antonio (ed.); Viswanathan, Madhu (contributor) - 2007 - 1. ed.

Persistent link: https://www.econbiz.de/10003449636

Product and market development for subsistence marketplaces : consumption and entrepreneurship beyond literacy and resource barriers

Viswanathan, Madhu; Rosa, Jose Antonio - In: Product and market development for subsistence marketplaces, (pp. 1-17). 2007

Persistent link: https://www.econbiz.de/10003521933

Consumption constraints and entrepreneurial intentions in subsistence marketplaces

Venugopal, Srinivas; Viswanathan, Madhu; Jung, Kiju - In: Journal of public policy & marketing : JPP & M ; an … 34 (2015) 2, pp. 235-251

Persistent link: https://www.econbiz.de/10011414192

Negotiated agency in the face of consumption constraints : a study of women entrepreneurs in subsistence contexts

Venugopal, Srinivas; Viswanathan, Madhu - In: Journal of public policy & marketing 40 (2021) 3, pp. 336-353

Persistent link: https://www.econbiz.de/10012590308

Impact of entrepreneurship on objective and subjective economic markets : a longitudinal study from India

Jaikumar, Saravana; Dutta, Shantanu; Viswanathan, Madhu - 2018

Persistent link: https://www.econbiz.de/10011963836

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