Purpose This paper aims to explore the implications of service dominant logic (SDL) on the marketing/entrepreneurship interface. Design/methodology/approach This paper integrates research from co-creation and service dominant logic with entrepreneurship to explore the value of SDL for...

Office Depots generous support ofthe Journal of Small Business ManagementsSmall Business Research Forumand special issue on marketing andentrepreneurship has resulted in a seriesof excellent paper presentations fromwhich this special issue was developed.The two papers that we had the pleasureto...

Purpose The purpose of this paper is to conceptually and empirically explore the antecedents and consequences of entrepreneurial burnout that is burnout related to the process of discovery or creation of attractive economic opportunities, the assessment of these opportunities, and the decision...

Since Venkatramans (1989) research on communicative adopters, little attention has been directed toward this segment of consumers who are often very important actors in the adoption process. This research is designed to examine whether Venkatraman's (1989) communicative adopter concept is...