Crockett, Carter; Anderson, Alistair R. - In: Journal of Research in Marketing and Entrepreneurship 6 (2004) 1, pp. 5-17
We have recently seen a growing concern for business ethics and the central role key individuals play in the formative years of a business. Research has shwon that the embedding of personal values are one of the more critical and lasting contributions that a founder can make in an organisation....