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Self-perceived performance of female-owned firms and male-owned firms : insights from black and Mexican-American entrepreneurs
Peterson, Robert A.; Altounian, David - In: Go-to-market strategies for women entrepreneurs : …, (pp. 95-105). 2019
Persistent link: https://www.econbiz.de/10012220959
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Exploring customer orientation as a marketing strategy of Mexican-American entrepreneurs
Peterson, Robert A.; Crittenden, Victoria Lynn - In: Journal of business research : JBR 113 (2020), pp. 139-148
Persistent link: https://www.econbiz.de/10012230451
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Self-perceived Performance of Female-owned Firms and Male-owned Firms: Insights from Black and Mexican-American Entrepreneurs
Peterson, Robert A.; Altounian, David - In: Go-to-market strategies for women entrepreneurs : …, (pp. 95-105). 2019
This chapter reports the results of an empirical study on the “gender–performance gap,” the alleged difference in business performance between firms started or owned by females and males. Although numerous studies have compared the business performance of firms started by or owned by...
Persistent link: https://www.econbiz.de/10015092031