This paper revisits the sustainable entrepreneurship journey by introducing a ‘place- based' sustainable venture path model. We suggest that distinguishing between emo- tional (‘caring about the place') and instrumental (‘using the place') place attachment of sustainable entrepreneurs...

1. Setting the stage -- 2. An action framework for rural municipalities -- 3. An agenda for cross-border know-how exchange -- 4. The evaluation of the transferability of the proposed agenda -- 5. Conclusion.