Extensive attention has been given in recent years to the role of entrepreneurship in facilitating global economic development, with research indicating that much employment growth originates from the “entrepreneurial sector” of the economy. In many parts of the world, emphasis has also been...

Pricing has tended to be the least creative element of marketing strategy, despite the fact that evidence from successful firms points strongly to the integral role of pricing in performance. Suggests that effective pricing has much to gain from an understanding of the entrepreneurial process,...

Although female entrepreneurs struggle to balance work and family life, little attention has been paid to the effects of the entrepreneurial lifestyle on their children.A study of women entrepreneurs from the United States, a developed nation, and South Africa, a developing nation, promises to...