The increasing interest in female entrepreneurship advanced our understanding of how psychological and personality traits and the contextual factors surrounding the decision of women to become founders influence their ways of establishing and managing organizations. Recent literature points to...

Marketing literature has emphasized the factors hampering marketing planning and strategizing in small firms, in particular resource scarcity, lack of specialized structures and competences. Recent streams of literature in entrepreneurial marketing have nonetheless shown that small firms do...

Literature in strategy and entrepreneurship resorted to the concept of imprinting to explain the resilience of firms' traits. Nonetheless, it assumed such a process is at work rather than aiming at its explanation. This article advances a conceptual framework based on three main building blocks...

Literature in strategy and entrepreneurship resorted to the concept of imprinting to explain the resilience of firms’ traits. Nonetheless, it assumed such a process is at work rather than indulging in its explanation. This article advances a conceptual framework based on an original definition...