Singh, Shiwangi; Singh, Mamta - In: Journal of Research in Marketing and Entrepreneurship 26 (2024) 4, pp. 740-759
Purpose This study aims to examine various facets of entrepreneurial orientation (EO), including innovativeness, proactiveness and risk-taking. It investigates their linkage to the performance of new ventures. It further analyzes the mediating role of innovation ambidexterity....