"Today when the competition, technology, and the economy are evolving faster than ever before, organizations and the people like us who work in them need a proven approach to help us adapt-and succeed. The key, according to Paul B. Brown, is to think like an entrepreneur, no matter what your...

"Business cases can be useful in relating various value propositions to the success of the organization. In developing business cases, value propositions are aligned with the organization's prioritization criteria and consolidated with the current initiatives. This book explains how to conduct a...