"Developed specifically for undergraduate students, Innovation and Entrepreneurship is an accessible, introductory text written primarily for those studying business and management but also engineering and science degrees with management courses.The book features contemporary applications such...

Cover -- Copyright -- Contents -- Preface -- Acknowledgements -- How to Use This Book -- Part I: Entrepreneurial Goals and Context -- Chapter 1: The Innovation Imperative -- Innovation Matters -- Innovation and Entrepreneurship -- Innovation Isn't Easy! -- Managing Innovation and...

Learn about the future of CIE learning and how to build your capacity to design an innovative and creative learning landscape. Whether you are a student who wants to learn and acquire new capabilities for Creativity, Innovation and Entrepreneurship (CIE), a teacher or lecturer trying to pass on...