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~subject:"Entrepreneurship approach"
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Entrepreneurship approach
Relationship marketing
13
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Consumer behaviour
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Marketing
11
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9
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9
Australia
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B-to-B-Marketing
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Business-to-business marketing
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Customer integration
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Customer satisfaction
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Ethik
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International marketing
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Kundenintegration
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Lieferantenmanagement
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Salespeople
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Supplier relationship management
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Verkaufspersonal
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Betriebliche Wertschöpfung
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China
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Customer orientation
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Merlo, Omar
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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The role of marketing departments in entrepreneurial firms and its impact on the market orientation-performance relationship
Merlo, Omar
(
contributor
);
Bell, Simon
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003491100
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The effects of entrepreneurial orientation, market orientation, and marketing subunit influence on firm performance
Merlo, Omar
;
Auh, Seigyoung
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
3
,
pp. 295-311
Persistent link: https://www.econbiz.de/10003873478
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