For technology-oriented SME, innovation and growth are important aspects of firm performance. A strategic orientation that emphasizes entrepreneurial behavior (entrepreneurial orientation, EO) may be an effective way to obtain these goals. However, there is little information on the internal...

This paper proposes a concept called ‘strategic entrepreneurship’ that is grounded in the three academic fields of strategy, entrepreneurship and marketing. Regrettably, those concepts are only rarely or partly applied in SMEs and young ventures. We therefore argue for a synthesis of the...

This article deals with the intersection of marketing and entrepreneurship, two at first sight significantly different concepts, attempted to be merged, resulting in a construct called ‘entrepreneurial marketing’ applicable specifically for SMEs and young ventures. Regrettably, real...