This paper revisits the sustainable entrepreneurship journey by introducing a ‘place- based' sustainable venture path model. We suggest that distinguishing between emo- tional (‘caring about the place') and instrumental (‘using the place') place attachment of sustainable entrepreneurs...

This paper proposes a concept called ‘strategic entrepreneurship’ that is grounded in the three academic fields of strategy, entrepreneurship and marketing. Regrettably, those concepts are only rarely or partly applied in SMEs and young ventures. We therefore argue for a synthesis of the...

This article deals with the intersection of marketing and entrepreneurship, two at first sight significantly different concepts, attempted to be merged, resulting in a construct called ‘entrepreneurial marketing’ applicable specifically for SMEs and young ventures. Regrettably, real...