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An ordinal probit analysis of entrepreneurship
Tay, Richard Soon Teck - 1993
Persistent link: https://www.econbiz.de/10000881182
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Winning through innovation and marketing : lessons from Australia and Vietnam
O'Cass, Aron; Ngo, Liem Viet - In: Industrial marketing management : the international … 40 (2011) 8, pp. 1319-1329
Persistent link: https://www.econbiz.de/10009410653
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Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation
O'Cass, Aron; Weerawardena, Jay - In: European journal of marketing : EJM 43 (2009) 11/12, pp. 1325-1348
Persistent link: https://www.econbiz.de/10009525791
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Special issue: The anatomy of entrepreneurial marketing : international perspectives
O'Cass, Aron (ed.); Morrish, Sussie (ed.) - 2016
Persistent link: https://www.econbiz.de/10011580405
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Anatomy of entrepreneurial marketing
O'Cass, Aron; Morrish, Sussie - In: Journal of strategic marketing 24 (2016) 1, pp. 2-4
Persistent link: https://www.econbiz.de/10011580416
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The role of entrepreneurial marketing in new technology ventures first product commercialisation
Ahmadi, Hormoz; O'Cass, Aron - In: Journal of strategic marketing 24 (2016) 1, pp. 47-60
Persistent link: https://www.econbiz.de/10011580583
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Transforming entrepreneurial posture into a superior first product market position via dynamic capabilities and TMT prior start-up experience
Ahmadi, Hormoz; O'Cass, Aron - In: Industrial marketing management : the international … 68 (2018), pp. 95-105
Persistent link: https://www.econbiz.de/10011822133
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The impact of entrepreneurial marketing on new venture brand image and performance : a capability perspective
Wijekoon, Sayuri; O'Cass, Aron; Vesal, Mahdi - In: European journal of marketing 58 (2024) 6, pp. 1463-1492
Persistent link: https://www.econbiz.de/10015075627