Objective: The article’s objective is to identify how media could facilitate the effect of sustainable entrepreneurship on consumer purchase behaviour, based on evidence from the food industry in Nigeria. Research Design & Methods: The research population was experts who have sufficient...

Small and medium enterprises (SMEs) are regarded as significant to economic growth and competition all over the world. The goal of this research is to assess the relationship between green innovation and SME development in market turbulence conditions with respect to the role of green...