The perceptions of desirability and feasibility towards an entrepreneurial activity are determined by social and cultural influences on an individual's value system. Therefore, behaviors are not directly determined rather are the result of conscious or unconscious analysis done by an individual...

Although India has made greater strides in economic growth but despite that there exist huge inequality gap in the society and people are still devoid of basic amenities. The benefits of growth post liberalization has been only limited to rich and middle class in India. Over 60% of the Indian...